Companies, especially those in the tech industries are no longer keeping their brand assets within their companies. Instead, they are publishing and making their identity guidelines accessible online.

For example, Google develops its Material Guidelines to unify digital experiences throughout different devices and different apps or websites. While ensuring a consistent look in its products and products by the community, it establishes design thought leadership by showing how its products are guided by good design principles.

Other great design systems listed on InVision’s ‘Your guide to design systems from the world’s leading brands’.